Ferrari is part of the collective imagination. It is a myth, based on the values ​​of performance, innovation, aesthetics and craftsmanship.

Myths are universal stories that embody human values ​​and archetypes. The archetypes associated with Ferrari are speed, passion, success, the ability to transform a fantasy into something tangible. It is a story in which a contemporary approach is made possible by something as traditionally, deeply human as craftsmanship.

Over the years, Ferrari has nurtured a halo around it that media, music and cinema have grown to create a cultural magnet for car enthusiasts alike.

The values ​​that Ferrari promotes come before the cars themselves and are subsequently inoculated in the cars, in the way they are made, in the stories they suggest. As such, they can forge other stories; a whole lifestyle that includes fashion.

This is why Ferrari is expanding the perimeter of its business, starting with fashion. To highlight the interconnected nature of this relationship, which is based on artisanal and aesthetic values, the show takes place in Maranello, within the production lines. Car making and fashion share the same roots. A symbiosis that has become tangible now that the distance between these two apparently distant worlds has shortened.

A car is a vehicle that is worn. A piece of clothing can be conceived in the same way. Matter, color, design and function come together, enveloping the body, increasing its functions, reshaping, protecting, enhancing its forms.

The human body is the element in which the mechanics of covering it as well as making it move at speed originate. Fashion and automotive manufacturing meet in many ways.

Cars don't have sex, so do clothes. Fluidity, therefore, is a fact. Women have been part of the Ferrari myth, as active protagonists, from the very beginning. Now they are being promoted to center stage. A conscious and assertive attitude is what Ferrari promotes through clothing that ignores gender barriers.

Multifunctional and sustainable fabrics, primary colors, innovative shapes define a bold, intrepid and decisive aesthetic. Ferrari chooses a language that is synchronous with the new generations: fluid, high-impact.

Cars, like fashion, are a representation of speed. Far from being exaggerated or senseless, speed is the pursuit of excellence, driven towards improvement and evolution, always looking resolutely forward.