Ferrari celebrates its 30th anniversary in China with a one-of-a-kind Tailor Made Ferrari Roma, inspired by traditional Chinese aesthetics
17 January 2023
Shanghai, January 16, 2023 – Ferrari is celebrating its 30th anniversary in mainland China by unveiling a one-of-a-kind Tailor Made Ferrari Roma. The new Roma draws inspiration from traditional Chinese aesthetics and craftsmanship through the many personalisation options offered by the Ferrari Tailor Made programme, and is a tribute to the brand’s milestones over the last thirty years. The launch of the new Tailor Made Ferrari Roma marks not only three decades since the first Ferrari order was placed in Beijing in 1992, but also the start of the marque’s fourth decade in China.